The direct connection story

Dodge muscle car popping wheely at track

Created 40 years ago, Direct Connection was Mopar's answer to the high demand for performance parts.

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Direct Connection can help you retrofit your previous Drag Pak model or build your own Drag Pak model to meet 2022 NHRA/NMCA rules with our complete Drag Pak upgrade kits.

FEATURED PRODUCTS

Stage Kit

Stage Kit

Crate Engines

Crate Engines

Supercharger

Supercharger

Transmission Accessories

Transmission Accessories

THE DIRECT CONNECTION STORY

1950s drage race between two dodge vehicles on the track

1950s

A group of Chrysler engineers with a passion for racing forms the legendary Ramchargers drag racing team, a skunk works program aimed at challenging the big-block engines run by top competitors.

1960 dodge engine on rack

1960s

Dodge and Plymouth disrupt the drag racing scene with the 413 Max Wedge engine, claiming victories across the country.

Chrysler forms Direct Connection featuring a massive portfolio of parts and a 1,400-page racing reference manual supported by Chrysler’s top performance experts available through a toll-free hotline.

The 426 HEMI® hits NHRA drag strips and NASCAR super speedways with immediate racing dominance.

The 375 hp, 440-cubic-inch Magnum quickly takes over the streets while the infamous 426 Street HEMI® engine owns the drag strip.

Chrysler publishes is first full-color performance parts catalog called "Chrysler Hi-Performance Parts." Product offerings include items for small-block, big-block and HEMI® engines, as well as NHRA classification guides.

1970s dodge promotional poster

1970s

1970 - 1971

Chrysler increases its support of street/strip performance enthusiasts through the creation of “Hustle Stuff,” offering everything from hardcore racing parts to cool dress-up parts.

1975 - 1980

Direct Connection expands its parts to include circle track and off-road racers. The infamous "P" prefix on part numbers is assigned to performance parts. A 1,400-page racing manual written by Chrysler's top performance engineers for modifying the engine, transmission, chassis and suspension is known as "The Bible" among Mopar enthusiasts.

1980s - TODAY

Direct Connection adapts to changing consumer interests by offering superchargers, turbochargers and more for 2.2L four-cylinder Chrysler engines.

With a redirection on performance parts and a revised brand strategy, Direct Connection becomes Mopar Performance, ushering in a new era of modern performance parts and high-performance crate engines.

Direct Connection returns to support the burgeoning demand for Mopar street/strip performance, reintroducing more than 300 performance products, including 14 all-new performance kits.